Email marketing certainly isn’t new and, despite what many social media marketers would have you believe, it’s not going away.
People check their email more often every year and are influenced by what’s in their inbox more today than ever before. If you’re potential customers get an email from you, they’re more likely to become your customer than if they get almost any other form of marketing, including social media, from you.
Email marketing has proven to be one of the most cost-effective and powerful ways to increase revenue for everyone from small businesses to multi-million dollar companies. It’s no wonder 89% of marketers make it their primary way to increase leads and generate revenue (according to Forrester Research).
Even with exaggerated concerns about spam filters, crammed inboxes and time-stretched individuals, email remains a popular, powerful and effective marketing tool. And the benefits just seem to go on and on.
$1 = $44 – Email Marketing Brings in Higher Returns
According recent studies you can make $1 = $44 when you use email to marketing your products and services. The average revenue on investment for email marketing outperforms other marketing avenues and it isn’t even close.
Email Marketing Gets a Better Response
And why is the ROI so high for those using email as a marketing tool? Email drives more conversions and increases purchases among consumers visiting your site and store. In a recent survey, 50% of consumers make a purchase as a direct result of an email they’ve received.
Your Customers Prefer Emails
Email continues to be the favorite form of communication for consumers when it comes to interacting with brands. Email is by far the most popular online activity with 94% of those online participating in email use. More time is spent checking email than any other activity. And there are three times as many email accounts than there are Facebook and Twitter accounts combined.
With email as available as it is today, 72% of email users check their inbox at least 6 times a day.
Control over the message
You can have complete control over the message you send from when it’s sent to what is sent and even where you want to drive those receiving your message. Need to move inventory, emails make a great way to let your customers know you’re having a sale and so much more.
Reduced Time and Effort
When it comes to marketing, the process can be time-consuming, but with email marketing, you can reduce the time you spend on your marketing. And with EngineInbox, your time will be dedicated to what you do best while we take care of your email marketing.
Integrates and Enhances other Marketing
Email marketing can easily be integrated on your Facebook page to increase the emails you collect and drive your ROI even higher.
Email is Mobile
More people use their mobile phones today to interact with their email than with any other activity. Research has shown 38.5% of mobile use is in email compared to 10% on social media sites.
Potential to Be Shared
While social media is a great resource for getting content shared, emails can be as well.
Easy to Measure
Email marketing is easy to track and determine how successful it is and what changes need to be made. You can track open rates, click through rates and more to determine how you can market more effectively.
Automation, Testing and Segmentation
The Annuitas group reports businesses using email automation to nurture prospects experience a 451% increase in qualified leads. And testing helps you find out what really works so you can use it to increase your leads and revenue.
Email marketing allows you to segment your customers based on any number of factors to fully maximize your marketing.
Get Started with Your Email Marketing
Email marketing clearly has its advantages but there are disadvantages too. It can be more complicated than expected, but that’s where you can use EngineInbox to simplify the process for yourself.